With the ubiquity of the internet and the fast-paced evolution of modern technology, corporations and business entities aim to get in touch with a wider range of customers and clients not only in their mother country but also in the global setting. In this era of globalization, corporations and business establishments have to keep up with the ever changing demands and needs of the local market as well as the global market, if they intend to remain in the business world. For the first time in the long history of trade and industry, business entities face the greatest challenge of reaching out to the widest array of a global audience to ensure their survival in the competitive business realm. To be able to extend their grasp over the global markets, corporations and business establishments have devised an efficient way of communicating to the global audience through the use of translation software.

There are different translation applications for windows phones but finding windows phone translation app can be hard. Learning a foreign language is not tough but it takes time. For that short period of time while anybody is learning the foreign language, they can try out the reality applications for translating one language to another. One of the updated versions of translator application is powered by Bing, and it is free, as well. This software can perform the translations with the camera's help on the phone. However, the machine translation cannot be perfect enough.